#4 — Hublot: luxury watches since 2018
The first headline brand. Swiss luxury watchmaker Hublot signed Mbappé in November 2018, in a deal reported at around €1 million a year — and he replaced Usain Bolt as the brand's lead ambassador.
He became the face of the "Hublot Loves Football" campaign and got limited-edition watches. Standing alongside names like Bolt and Djokovic on Hublot's roster says everything about his commercial standing.
#3 — Oakley: eyewear and lifestyle since 2022
The second headline brand. Oakley brought Mbappé on as a global ambassador in January 2022, with the "Be Who You Are" campaign — a short documentary about his rise.
The partnership went beyond sport: he became the face of the Oakley Players Collection (alongside NBA star Jaylen Brown) and promotes the brand's lifestyle line. It's Mbappé expanding from "athlete" to "cultural icon."
Two layers to go. And #1 is the bet on his future.
#2 — Dior, EA Sports, and the rest of the portfolio
Mbappé has 18 brands in his portfolio, across 13 categories. Beyond the headline names, he works closely with Dior (high fashion, including the Spring/Summer 2026 collection), EA Sports (video games), and others. In total, the sponsorships add up to between $30 and $40 million a year.
Fashion, gaming, luxury, sport: few athletes cover so many worlds at once. It's one of the most diversified portfolios in global sport.
And now #1 — the newest partnership, and the most revealing about where he wants to go.